At Bath & Body Works, we’re bringing joy to millions of customers and making the world a brighter place through the power of fragrance. Whether it’s because one of our fragrances sparks a fond memory or because you trust our commitment to safety and quality — we value the reason why you value us.
Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, our predominantly U.S.-based supply chain enables us to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop: welcoming, in-store experiences at our more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada, our online storefront at bathandbodyworks.com and our franchised locations around the world.
A Message From Our CEO Gina Boswell
At Bath & Body Works, we were founded on a simple idea: Make the world a brighter, happier place through the power of fragrance. Our deep-rooted passion for fragrance is what sets us apart. It’s why for more than 30 years, we’ve been a global leader in our industry, giving our customers a reason to celebrate with fragrance every day.
The world is moving faster than ever before, and with it, our customers’ needs are rapidly evolving. Continuous and bold innovation is in our DNA. Whether it’s a 3-wick candle or a fine fragrance mist, we’re constantly advancing so we can continue giving our customers the unique Bath & Body Works experience they love. In fact, a key ingredient to our success is our ability to artfully innovate a single fragrance into numerous forms, giving our customers their favorite scent in their favorite form.
It’s this unparalleled passion for fragrance and commitment to innovation that drive our business forward. Our predominantly U.S.-based supply chain, combined with our best-in-class distribution partners, enhances our competitive edge. We’re empowered to move with unmatched agility and speed so we can give our customers their favorite affordable luxuries, whenever and wherever they want them.
At Bath & Body Works, we believe in the power of fragrance. We see it firsthand every day in our dedicated associates who bring creativity and newness to our products and in our loyal customers who interact with our brand around the world. Our company was built on this belief, and as we look to the future, it will continue to shine across everything we do.
A Message From Our CEO Gina Boswell
At Bath & Body Works, we were founded on a simple idea: Make the world a brighter, happier place through the power of fragrance. Our deep-rooted passion for fragrance is what sets us apart. It’s why for more than 30 years, we’ve been a global leader in our industry, giving our customers a reason to celebrate with fragrance every day.
The world is moving faster than ever before, and with it, our customers’ needs are rapidly evolving. Continuous and bold innovation is in our DNA. Whether it’s a 3-wick candle or a fine fragrance mist, we’re constantly advancing so we can continue giving our customers the unique Bath & Body Works experience they love. In fact, a key ingredient to our success is our ability to artfully innovate a single fragrance into numerous forms, giving our customers their favorite scent in their favorite form.
It’s this unparalleled passion for fragrance and commitment to innovation that drive our business forward. Our predominantly U.S.-based supply chain, combined with our best-in-class distribution partners, enhances our competitive edge. We’re empowered to move with unmatched agility and speed so we can give our customers their favorite affordable luxuries, whenever and wherever they want them.
At Bath & Body Works, we believe in the power of fragrance. We see it firsthand every day in our dedicated associates who bring creativity and newness to our products and in our loyal customers who interact with our brand around the world. Our company was built on this belief, and as we look to the future, it will continue to shine across everything we do.
International Business: Fragrance Around the World
Our presence in the global marketplace is a healthy addition to our U.S. and Canada business and a source for expected long-term growth. Our franchise, license and wholesale partners consistently deliver our unique brand experience in stores and online around the globe.
Read Our ESG Report
We are committed to sharing useful information with our stakeholders on how we are approaching and managing our ESG focus areas.
Loyalty Love
Our award-winning loyalty program, My Bath & Body Works, allows customers to shop, earn points for free products and receive exclusive content.